Cookie Policy
Last updated: June 2026
Understand how we use cookies to improve browsing, analytics and website performance.
1. Introduction
This Cookie Policy explains how Saitell Trading Limited, trading as Saitell ("we", "us", "our"), uses cookies and similar technologies on our websites, portals, newsletters and other online services (collectively, the "Services").
This Policy complements our Privacy Policy and our EU & EEA Privacy Notice. Together, these documents describe how we collect, use, disclose, store and protect personal data in connection with our B2B wholesale activities.
By continuing to use our Services after seeing a cookie banner or notice, you consent to our use of cookies in accordance with this Policy.
2. What Are Cookies and Similar Technologies
Cookies are small text files that a website places on your device to store information that can be retrieved later. They allow websites to remember user actions and preferences over time, provide essential security and functionality and help improve performance and analytics.
We also use similar technologies including:
- SDKs and local storage that store application data in your browser or app
- Web beacons and pixels that help measure interactions such as email opens and page views
- Tags and scripts used to implement analytics, marketing or performance monitoring
- Device identifiers used by mobile platforms or in-app browsers
- IP-based tools used to detect location for localisation, security or compliance
3. Types of Cookies We Use
| Category | Purpose | Retention |
|---|---|---|
| Strictly Necessary | Authentication, session security, fraud prevention | Session – 30 days |
| Performance & Analytics | Page timing, navigation paths, error diagnostics | Session – 24 months |
| Functionality | Language, currency, filters, display preferences | Session – 12 months |
| Advertising & Retargeting | Relevant B2B content and campaign measurement | Session – 12 months |
| Social Media | Sharing features and embedded social content | Set by platform |
| Security & Fraud Prevention | Bot detection, abuse prevention, credential protection | Session – 12 months |
| Testing & Personalisation | A/B testing, layout experiments, content improvements | Session – 6 months |
4. Lawful Basis for Cookies
- Strictly necessary cookies are processed based on legitimate interests in providing secure, reliable and requested services or for contract performance.
- All other cookies are processed based on your consent where consent is required. You can withdraw consent at any time using the cookie banner or preference centre.
5. How To Manage Cookies
- Browser Controls: Most browsers allow you to block or delete cookies via Settings > Privacy
- Google Chrome: Settings > Privacy and security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari (macOS): Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and site permissions
- Safari (iOS): Settings > Safari > Advanced > Website Data
- Third-Party Opt-Outs: Google Ads Settings, Meta Ad Preferences, LinkedIn Ad Preferences
Blocking or deleting cookies may affect functionality, especially for secure areas and order or quotation workflows.
6. Analytics
We use analytics to understand how our Services are used and to make improvements. Analytics may collect IP addresses, device and browser details, approximate location and on-site behaviour. Reports are aggregated and do not identify individuals by name. We configure analytics to reduce data collection where possible, including truncating IP addresses and enabling limited data retention.
7. Children's Data
Our Services are intended for business users. We do not knowingly target or collect data from minors. If you believe a child has provided information through cookies or similar tools, contact us so we can take appropriate steps.
8. Changes to This Cookie Policy
We may update this Policy from time to time to reflect changes in law, our technology stack or service providers. We will update the "Last updated" date at the top. Where appropriate, we will present a refreshed banner or obtain renewed consent for material changes.
9. Contact Information
To ask questions, exercise applicable privacy rights or submit a complaint about our cookie practices, contact:
Saitell Trading Limited
B905, Wealth Mansion, No. 1188, North Chouzhou Rd., Yiwu, China
Email: accounts@saitell.shop